Center Theatre Group, Los Angeles
The largest nonprofit theatre organization on the West Coast made a highly anticipated appointment for a new Artistic Director and featured the announcement into its spring membership appeal. At the same time, Center Theatre Group was piloting a fresh institutional voice--credible but also buoyant, fresh, and fun. The below email was part of a comprehensive direct mail and email campaign.
The largest nonprofit theatre organization on the West Coast made a highly anticipated appointment for a new Artistic Director and featured the announcement into its spring membership appeal. At the same time, Center Theatre Group was piloting a fresh institutional voice--credible but also buoyant, fresh, and fun. The below email was part of a comprehensive direct mail and email campaign.